Every child is an artist. Then we learn to delete.
My son made a rocket with a shark for a nose and never asked if that was allowed. A line pinned on Picasso, a businessman who writes a line and deletes it, and the case for walking into AI the way a kid walks into a box of paint.
Read the essayWould you care if Stephen King had help?
№ 8I asked Ted Lasso about the end of the world.
Running Claude Code on a Mac mini.
The setup, the mistakes, and what runs while I sleep.
How I use Claude Code to build a brand stack.
From zero in eleven weeks, and the five places a person stays in the loop.
Can’t you just do that in Cowork?
Claude Code vs Cowork, and why one chair is where the system gets better.
Taste is a reaction, written down.
Hunt, react out loud, let the machine write the rule, decide in a lab.
The broker’s daughter.
Kelly Crabb rode along on her father's truck-parts deliveries in Chicago and learned that his business ran on relationships. Now she asks whether she is solving the right problem before she picks anything up.
A job, and then a life.
A 2:37 a.m. email told Zack Brust he was a number at Tesla. He quit to make golf socks, and the Jaguars, the Gators and the PGA Tour became his work.
A tornado you can’t move away from.
Ted Lasso, imagined, on a ten percent chance of extinction — with the full interview. Fiction.
The Human in the loop.
One email, every Sunday morning — for people making a life and a living while the machines learn to do both.
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Writer, founder, father — the human in the loop.
Joseph Lapin writes this site before the house is up. He doesn’t know how to write code — and built everything here anyway. The machine does the part he can’t. He does the part it can’t.
The whole storyLooking for Joseph Lapin and his company? That’s Campbell Learn.
Story-led growth for companies and institutions — the true story at the center of a business, and the brand, content, and AI systems that carry it. Higher ed is where the method was proven. It isn’t the ceiling. The work itself lives on the company site.
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