Joseph Lapin.
Josephlapin.com · Est. 2026

The Human in the Loop.

Essays & field guides — on family, AI, and creativity. New writing arrives Sunday mornings.

Field guide · Aug 31, 2026

The creative unlock: context, taste, and the act of building.

I asked a marketing agency's whole team to rate their AI ability. Everyone said three out of five. The gap to five isn’t a better prompt — it’s structured context, trained taste, and the willingness to actually build.

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