The Human in the Loop.
Essays & field guides — on family, AI, and creativity. New writing arrives Sunday mornings.
Running Claude Code on a Mac mini.
The machine you carry and the machine that never stops have to be two different machines. Two weeks after moving every session to a Mac mini on my desk: the setup, the ten mistakes that each cost a day, and what runs while I sleep.
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Every child is an artist. Then we learn to delete.
A crayon rocket shark, Picasso’s line, and the critic who shows up before the work does.
Would you care if Stephen King had help?
Murakami’s workshop, an AI actress’s glitch, and whose name is on the work.
How I use Claude Code to build and scale a brand stack.
One brand built from zero in eleven weeks, and the five places I put a person in the loop on purpose.
Every child is an artist. Then we learn to delete.
A crayon rocket shark, Picasso’s line, and the critic who shows up before the work does.
Would you care if Stephen King had help?
Murakami’s workshop, an AI actress’s glitch, and whose name is on the work.
I asked Ted Lasso about the end of the world.
An imagined interview: storm sirens, gin in the crawlspace, and the lack of assignments.
The smartest guy I know called to say it’s over.
AI didn’t take his superpower. The real question under the fear is who you are now.
Public conversations with bots.
My officemates caught me talking out loud to a bot in a coffee shop. Homer, Cicero, and Milton would have understood.
Does AI music count?
Dre said the quiet part out loud. Every tool we now call standard was cheating once.
“I don’t want to die.”
What my son said in the dark, and what I’ve been carrying since. Not despair — appetite.
You want to be in the comic?
A rainy afternoon, a nephew, and the half of the optimism answer you collect yourself.
What if Van Gogh painted us — and our screens?
Nine paintings of our cafés and bars — and what they surprised me into seeing.
The garden I couldn’t build in time.
For her birthday, a picture of a garden that doesn’t exist yet — made from our own backyard.
Running Claude Code on a Mac mini: what two weeks taught me.
Every session moved to a small machine that never sleeps. What it took, what broke, and what runs at 3 a.m.
How I use Claude Code to build and scale my personal brand stack.
One brand from zero in eleven weeks, the five places a person decides, and three agent pipelines drawn at full size.
Claude Code vs Cowork for marketing teams: a field guide from the director’s seat.
Both are good and both belong in one layered strategy. Which layer does what, and why the top one is where a system gets better every month.
Taste is a reaction, written down: how I train an AI on mood boards.
Never ask yourself what you want. Look at real things, record what you say, and let the machine write the rule.
The folder is the brand: how I give an AI a whole identity in seven files.
Seven layers, one source of truth each, and a seven-question audit you can run on your own folder.
The creative unlock: context, taste, and the act of building.
Everyone rates themselves a three out of five at AI. The gap to five is three habits, not a better prompt.
How to leverage AI & Claude Code to rethink time tracking.
How I quit the timesheet and pointed AI at the trail my work leaves — the business, winning work, and my own writing, reconstructed.
My AI content stack: what I actually use to make things.
One workhorse, a folder system full of context, and a human holding the taste gate.
Talk to your Claude Code.
The Wispr Flow voice setup — and how to dictate so a machine can build from it.
The company is the context.
Five context layers, a loop harness, and the actual files I run every day.
A culture of AI is just how your people talk about it.
How to diagnose whether yours is working, and six ways to improve it.
Graph engineering: wiring my AI loops into an org.
Stop thinking in isolated loops — wire the whole operation as a directed graph.
How to manage multiple Claude Code sessions.
Four habits that work in any terminal, plus a free one-screen fleet dashboard.
How to set up Higgsfield with Claude Code to produce great videos.
Claude Code as the cockpit, Nano Banana for stills, Higgsfield for motion.
Copywriting tips for beginners.
Three rules from a decade in newsrooms — and when grammar is just style.
The broker’s daughter.
Kelly Crabb rode along on her father's truck-parts deliveries in Chicago and learned that his business ran on relationships. Now she asks whether she is solving the right problem before she picks anything up.
A job, and then a life.
A 2:37 a.m. email told Zack Brust he was a number at Tesla. He quit to make golf socks, and the Jaguars, the Gators and the PGA Tour became his work.
A tornado you can’t move away from.
Ted Lasso, imagined, on a ten percent chance of extinction — with the full interview. Fiction.
Bedtime Story Replaced by Unscheduled Content Review.
Something surreal happened with the comic this week.
100% Human-Made as a KPI.
Everyone at this office is 100% human-made. The monitors disagree.
The AI Wave Hit. Outcomes Varied.
Everyone's talking about the AI wave. Almost nobody's talking about the boats. So I drew the boats, with an assist from Hokusai.